Portfolio - GivItUp.in Website Development



GivItup.in Microsite Development using HTML5, CSS3 (Responsive CSS), and Javascript technology. Give It Up is an LPG Subsidy Campaign by Ministry of Petroleum & Natural Gas.

Project:
Website Development : Bhargav Gandhi

Video Details:
Edited by : Bhargav Gandhi
Sound : purple-planet.com

Ads in Mobile Apps Poses Privacy Risks



Researchers from North Carolina State University have found that including ads in mobile apps poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers -- which they claim then raises significant privacy and security concerns.
"Running code downloaded from the Internet is problematic because the code could be anything," says Dr. Xuxian Jiang, an assistant professor of computer science at NC State and co-author of a paper describing the work. "For example, it could potentially launch a 'root exploit' attack to take control of your phone -- as demonstrated in a recently discovered piece of Android malware called RootSmart."



In Google Play (formerly known as the Android Market) and other markets, many developers offer free apps. To generate revenue, these app developers incorporate "in-app ad libraries," which are provided by Google, Apple or other third-parties. These ad libraries retrieve advertisements from remote servers and run the ads on a user's smartphone periodically. Every time an ad runs, the app developer receives a payment.

This poses potential problems because the ad libraries receive the same permissions that the user granted to the app itself when it was installed -- regardless of whether the user was aware he or she was granting permissions to the ad library.

Jiang's team looked at a sample of 100,000 apps available on Google Play between March and May 2011 and examined the 100 representative ad libraries used by those apps. One significant find was that 297 of the apps (1 out of every 337 apps) used ad libraries "that made use of an unsafe mechanism to fetch and run code from the Internet -- a behavior that is not necessary for their mission, yet has troubling privacy and security implications," Jiang says. But that is only the most extreme example.

Jiang's team found that 48,139 of the apps (1 in 2.1) had ad libraries that track a user's location via GPS, presumably to allow an ad library to better target ads to the user. However, 4,190 apps (1 in 23.4) used ad libraries that also allowed advertisers themselves to access a user's location via GPS. Other information accessed by some ad libraries included call logs, user phone numbers and lists of all the apps a user has stored on his or her phone.

These ad libraries pose security risks because they offer a way for third parties -- including hackers -- to bypass existing Android security efforts. Specifically, the app itself may be harmless, so it won't trigger any security concerns. But the app's ad library may download harmful or invasive code after installation.

"To limit exposure to these risks, we need to isolate ad libraries from apps and make sure they don't have the same permissions," Jiang says. "The current model of directly embedding ad libraries in mobile apps does make it convenient for app developers, but also fundamentally introduces privacy and security risks. The best solution would be for Google, Apple and other mobile platform providers to take the lead in providing effective ad-isolation mechanisms."

The paper, "Unsafe Exposure Analysis of Mobile In-App Advertisements," was co-authored by Jiang; NC State Ph.D. students Michael Grace and Wu Zhou; and Dr. Ahmad-Reza Sadeghi of the Technical University Darmstadt. The paper will be presented April 17 at the 5th ACM Conference on Security and Privacy in Wireless and Mobile Neworks in Tucson. The research was supported by the National Science Foundation.

Source : Cellular News

Search Engine Optimization - SEO a Real Term !

Internet marketing - a form of traditional marketing to a digital one. Internet marketing refers to the marketing of Products and Services over the Internet. It can also be named as Digital, Web, Online or E-Marketing. Internet marketing is a booming platform now-a-days. Facts say that around more than 1 billion people access the internet regularly and increasing, about 14 billion online searches every month and social media sites that grows on. Internet marketing was never far behind and not it will be. Though in recession, people are more willing to buy stuff online and money are just growing on and on. Marketing is itself is a strong field which combines with technology and builds more strength towards the world of marketing, known as Internet marketing. Whatever the demands of market would be, Internet marketing will ever ready to adapt it. There are main 3 various types of Internet marketing: Search Engine Marketing (SEM) – Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Social Media Marketing (SMM). Well, here we are going to talk about the organic search marketing technique which is – Search Engine Optimization (SEO). If you don’t know about this, then probably your customers will jump to your competitors. Read on, you will find a simple and a proper clear guide rather than any tricks and secrets behind it.

Online Marketing with SEO

People highly use search engine as their favorite medium of internet search. It has seen that more than 90% of traffic to a website comes across the major search engines like Google, Yahoo, Bing, etc. It is more important to make a website search engine friendly. An effective search engine marketing campaign helps to lead more qualified traffic and helps to convert those visitors into your potential customers. Online marketing is only successful if you know who your customers are. Customer is more important for any online marketing company. If your customers can find you on the search engines then only you exist. This guide will make you 95 per cent far ahead of your competitors who are unaware of what this tactics do actually, if you follow it properly. SEO is not a “rocket-science” that anyone can do it by knowing it in brief. SEO can be done and implemented by proper tactics and knowledge. But, if you want to do hazy techniques which are not a guarantee to get higher rankings then you can go by reading about SEO in brief and start implementing it. Even you can just host your website and wait for your natural visitors to arrive. Well, believe me sometimes it may be possible but not all times.

Does your website works well on Search Engines?

Search engine optimization (SEO) is highly required to be implemented in day-to-day routine. There is no other marketing channel like SEO which provides HIGH Return-on-Investment (ROI). You just need to invest your time into it and you will absolutely get high qualified traffic in return - which can be your customers then. Thus, SEO deserves your absolute attention towards it. SEO is worth for anyone to invest time on it, but SEO needs patience too. For instance, a fat man with 80 Kilogram weight wants to loose at least 10 kg of his weight. He needs to do daily: physical exercise, go to the gym and control the diet. After time he will get results as of losing some weight and being into shape. Similarly, SEO needs time and patience. You will get your results as of high rankings, more qualified traffic and so on; if you follow proper SEO tactics. When you do physical exercise you must know which exercise is for what. Only proper way of doing things will result in better results.

The person, who is looking for your website is probably the person which is searching for what you are offering. If you know this you can beat your competitors. SEO covers many different tasks which are responsible for a website’s presence on a search engine. Some of them you might know, such as, Title tags, Meta Tags, Link building, PageRank, Keyword Research, etc. but it’s more important that you must know how to incorporate them and turn it into a successful campaign of your website.

Search Engine Optimization – A Real Term !

Do you mean search engine optimization (SEO) as just for getting #1 rank in major search engines like Google, Yahoo or Bing? Then the answer is “It’s not that”; if those rankings are not meant for proper audience then? That’s why, SEO is not just meant to have high rankings. Well, search engine optimization (SEO) is exactly describes as a collective of various tactics to gain high relevant traffic to your website via search engines. This can also refer as search engine marketing. The SEO tactics includes:

1.) To make changes on your website – changing the texts or HTML codes, for having verified and proper search engine friendly website.

2.) To publish extra content or attract links on other high traffic sources, for gaining high traffic from other sources of relevant category. To build strong relevancy with keywords targeted for search engines.

3.) To do Competitive research, analysis and tracking – an analytical part of SEO techniques.

 4.) To make conversions of your visitors into your genuine customers. By taking care of what your customers are looking for and maintaining good online reputations amongst them.

5.) To build as a genuine brand and to attain high reputed profile via social media marketing technique.

These above five tactics done with a proper care, will definitely achieve top rankings and targeted visitors. SEO is not as complicated as it may sound, but it as simple as its basic goal is to achieve high targeted visitors.

Refer the search engine optimization - a real term !

Know the Cool Website Development Tips


Now-a-days, website is a merely more important platform for each and every person on the web. Whichever your business is, you probably need an online platform to run your business on the Web. Website acts as a main hub to work in an online platform. It is an interactive media to reach to your customers. Also, it helps to retain your old customers and to reach to the new prospective customers. You can change your website visitors into your customers by implementing few other techniques like search engine optimization (SEO) and such. If you are into Online Marketing or thinking to be in then you must need a Website which can be called a base platform to perform online marketing.

3 Cool Ways to Make Website

There are three ways you can create your own website: 

1) By being a website developer.

2) By hiring a web developer or a website development company to make a website for you.

3) There are lots of providers which helps in making a website; just in few simple steps without touching the programming stuff.

You probably must read ahead to know in deep about these three ways to owe a website. The first two ways in above mentioned needs either to learn the web developing course or by searching a best web programmer or company at your affordable price to build a website for you. There are lots of web developers and website development companies around the world. You can find many website developers and hire them as a freelancer; it can be more affordable for you rather to buy a package from a website company. But, make sure that the web developer which you are hiring is professional, experience and trustworthy. You can get more help on that area by reading our upcoming posts or freelancing projects providing websites. Well, there can be another way to hire a trusted website company. If you find it offline, then it will be great for you. But if you can’t find it then must go for online; as of online website company would be more affordable. There are also some criteria and laws to find such a good and trusted company. I will like to post them soon as possible.

Cool ‘n’ Smart Way: Website Development

Talking about the third way as mentioned above that: you can find lots of website building providers on the web. This can be a smart way to create a simple website in just few steps. You need NOT to know the programming language and scripts for that, too. They have their own website developers to make it easy for their customers. The web developer of such a website building providers allows us to create and customize our website without engaging in a technical part (If you are a known-programmer then you may have interest in knowing how it works. Some do provide about this information).

Website builders provide you to create a simple site for free; but it may vary as per the providers; some charge you nominal and some may not charge you anything for some specific period of time (like a trial period). In these, you can choose from few simple website templates provided by them. You can manage and customize how the design and architecture should be. Perhaps, if you looking for a business site then you must go for a premium package (which has all stuff to create a perfect business website). It can avail you lots of ultimate website templates which can be unique and more appropriate, more space for the pages you create, email services, good domain and lots more as per the provider. Some good website builders can be wordpress.com and joomla.com which provide you to make your own website.

Resource Take away:

I hope you this can be more helpful to know about website and website development, in a proper way. Be with us to know more about various information and updates. I wish I keep posting all the new updates and technology too. Last but not the least; we do provide website development services, search engine optimization services and more; feel free to be with us.
Subscribe to: Posts (Atom)